According to a report in news.com.au, the deadly children’s book Melanie’s Marvelous Measles, which extols the wonders of getting the disease as opposed to the vaccination, has been pulled from the shelves of Bookworld, the Australian version of Borders Bookstores.
News.com.au revealed this week that Bookworld was distributing Melanie’s Marvellous Measles, which falsely describes the deadly disease as something that will make children stronger.
The news sparked an enormous backlash from people, including the Australian Medical Association, who wanted the book pulled. There was strong criticism of the anti-vaccination message on social media, and on television and radio shows.
. . . AMA president Dr Steve Hambleton said the disease was still dangerous, potentially fatal, and that anyone promoting it should be ashamed of themselves. He said children with measles were very ill and at risk of death or brain damage.
The book is widely available online, and was until this morning being sold by Bookworld (formerly Borders) and Angus and Robertson (which is now part of Bookworld).
Bookworld CEO James Webber originally said it would allow controversial content unless it was actually illegal, but in the wake of a vehement response from customers the company has changed its mind.
A spokesman told news.com.au that they listened to their customers and delisted the book.
“(We) usually don’t delist unless it is illegal,” he said.
“But in this case we listened to our customers and believe they have a fair argument and have removed the titles from both pages.”
Ms Messenger said it “doesn’t matter”.
“I don’t care,” she said.
“The book’s written for non-vaccinating families. I didn’t even know it was going on any of the sites, it wasn’t really even for the Australian market.”